Magazine Advertisement The Main Target Objective Marketing Essay

Magazine Advertisement The Main Target Objective Marketing Essay The main target objective for advertisement through flyer is to promote the product, which is the Fipper. The distribution of flyer is to give message to target consumers about the latest promotion which is with every 2 pairs purchase of Fipper slipper, buyer will able to get RM3 discount for the 2nd pair of Fipper slipper. This promotion is targeted to consumer within area of 50 selected flagship outlets all around Malaysia. During this advertising campaign, there will be 50,000 copies of promotion flyers will be distribute to these resident areas, which means there will be as much as 1000 copies of flyers distribute to each selected flagship outlets area. The flyer has stated that the discount promotion will be start on 1st May 2013 to 31st May 2013. That means the advertising will be run for 31 days constantly. The objective of having this promotion is to increase range of audience and attract more customers to go to the Fipper outlets. This promotion only generate small amount of profit but it is a good way to target customers which are going to give a first try on Fippers product. By delivering a great positive post-consume evaluation, this discount promotion enables Fipper to put up long-term relationship with its regular customers and having better opportunity getting market share from other competitors. Magazine Advertisement: The main target objective for advertisement through this advertising medium is to attract magazine readers to the products. This is also because magazines advertisement can last very well in long-term since a magazine can be use as long as it is useable unlike flyer. For this advertisement, there will be 3 different sizes of magazines advertisement to be used, which are full page size, half page size and quarter page size. The best magazine to insert the Fipper advertisement into the magazine page is SEVENTEEN magazine Malaysia. The reason is because Fipper is target from teenage to young adult consumer and should be advertise through magazines that target in the same age group. This advertisement will be scheduled in the duration of 5 months starting from May issue until September issue. A full page size of Fipper ads will be used for the May and June issue of SEVENTEEN magazine Malaysia, half page for July and August issue and quarter size for September issue. These 3 different siz es of ads will also be appear in different design and layout for each size but primarily will promote the Fipper latest product such as the Fipper Canvas. Advertisement will be designed according to teenagers and young adult personalities to have higher rate of readers or audiences. Newspaper Advertisement: The main target of newspaper advertisement is to give information about the Fipper sales promotion and promote one of the Fipper products, which is the Fipper Comfort. The price for 2 Fipper Comfort is RM51.80 but will have 10% discount during promotion period which make it only RM46.60. This promotion is recommended for consumers who are seeking for a extra softness and comfort for their feet. This promotion with the strategy of buy more for more discounts will persuade the consumers to buy more products of Fipper. This strategy enables Fipper to increase their sales in other products such as Fipper Classic and Fipper Slick. The lower profit of product does not affect the profit in overall sales with higher selling rate even there is a discount. New Straits Times Newspaper has been chosen in advertising Fippers promotion. The reason New Straits Times Newspaper has been chosen is because it is one of the highest readership among all the newspapers and it may be the most efficient medium ads for Fipper to promote its brand and deliver the message of the advertiser to its target consumers. The length of period for advertisement in New Straits Times Newspaper is 3 days in row corresponding towards the sales promotion by the Fipper. That means within the 3 days of promotion, the advertisement will be appear in New Straits Times Newspaper which will be on 16 May, 17 May and 18 May 2013. New Straits Times is the perfect newspaper to advertise the Fipper promotion because it is one of the highest readership media in Malaysia and also target for younger consumer such as young adult. This is also because since it only last for 3 days, daily newspaper should able to deliver the message because it is published daily rather than like mag azine which monthly. Billboard: The main target objective for advertisement through billboard is to promote and to give impact to road user about the Fipper product. The advertisement which published on billboard on the road side does not only include the messages of latest product of Fipper but it is also to remind the road user about the brand and grab attention of road user. Through the use of billboard advertisement, brand recognition among consumers will be increased. The great brand recognition of Fipper will reach the objectives of increasing sales and generating profits. Spectrum Outdoor Marketing has been selected in the billboard advertising company. This is because Spectrum Outdoor Marketing billboard advertising company is one of the most famous billboard suppliers in Malaysia and it has the biggest coverage on road side billboard along the South-East Highway. The advertisement duration for Fipper on billboard has been set to 3 months. The venue of the billboard will be placed at South-East Highway in Kuala Lumpur area because Kuala Lumpur is the most populated place in Malaysia and there is high number of road user go through Kuala Lumpur. Television Commercial (TVC): The main target advertising through TVC is to provide information about Fipper to mass audience and at the same time to persuade audience for the purchasing Fippers product. The use of TVC is the most effective way to reach to high population of mass audience and delivering the message in an interesting way which include of moving images, sound effects, music, and subtitle. Besides that, the background music and sound effects that being used in TVC will create an opportunity for Fipper to be recognized by audience. 8TV is selected by Fipper to advertise their TVC because most of the audiences of 8TV are from youngster and they are the demographically main target audience in the Fippers target segmentation. The advertisement on 8TV can be considered as the most efficient way to reach to the main target consumers for Fipper. The TVC scheduling for Fipper are set and to be advertised on 8TV in week days. Due to the high cost of TVC advertisement, the advertisement of Fipper will appear on 8TV for 3 days in a week. The advertisement will be last for 1 month, which is from 1st May 2013 until 31st May 2013. The time slots taken for Fipper would be in afternoon starting from 2pm until 4pm and in night from 7pm until 10pm. The frequency for the TVC will once for each session which will appear 2 times every day for 31 days. Web: The web will also be used as advertisement medium for Fipper product. The reason that web used for advertisement is because it can deliver the message to mass consumer than any other type of advertisement medium. It is also the best way to approach audience since the target consumer which age group is between 13 and 30 years old use internet very frequently nowadays. MSN Malaysia webpage will be used as advertisement site for the Fipper products because it is used by large amount of internet surfer. This method will able to deliver its advertisement message to target audience effectively. The time slot for this advertisement will be starting from the first week of May which is 1st May until 2nd week of May which is 14th May 2013. Therefore, it is a total of 14 days of advertisement execution. The advertisement will promote the benefit of Fipper products from other competitors and giving a positive way towards Fipper products from audiences perspective. This will show the uniqueness of Fipper and consumer able to differentiates it from other products brand.

Irony in Oedipus the King Essay -- Oedipus Rex, Sophocles

Irony in Oedipus Rex Oedipus Rex, by the Greek playwright Sophocles, is, without a doubt, one of the greatest examples of dramatic irony. There are many instances where the audience knows so much more than the main characters, and Sophocles uses irony to point to Oedipus as Laius' murderer as well. Additionally, Oedipus is most definitely a tragic hero-he had a tragic flaw, namely that he was relentless and often rash in his search for the truth about Laius' death and his killer; this ultimately lead to Oedipus' own destruction. He also refuses to compromise or humble himself before others and stubbornly refuses to allow others to express different opinions from their own. Oedipus is so arrogant and self-confident that he challenges the will of the gods (hence, the entire basis of the play). One of the early examples of dramatic irony in the play is during the scene in which Oedipus accuses Creon of plotting against him with Teiresias, an old, blind prophet. Creon is a great friend to Oedipus, and Teiresias, by at first refusing to reveal the murderer is trying to p...

Uncertainty Reduction Theory

Name: Soumya Prem Roll no: 20120119150 Uncertainty reduction theory – Charles Berger and Richard Calabrese This theory explains how communication is used to reduce the uncertainty among people when they meet each other for the first time. It is assumed that when strangers meet, their primary objective is to reduce uncertainty about the other person involved in the interaction. We always want to reduce the uncertainties about our surroundings and the people in it since being uncertain about anything is not a pleasant feeling to have.Berger proposed that there are 3 factors that influence whether people will want to work towards reducing uncertainties about a certain situation.1. Anticipation of future interaction – You will try to reduce uncertainties if you know there is a possibility of meeting this person again. Therefore, you are more likely to use uncertainty reduction behaviour when you meet someone at a party that you might be interested in.2. Incentive value – If this person is capable to doing something for you or against you even, then there are higher chances of yo u trying to reduce uncertainties.3. Deviance – If the person behaves oddly and shows some bizarre characteristics, you are likely to use uncertainty reduction. For example if you meet a new prospective client whom you have to meet in the future and could give your company a new project and has a strange fascination for the colour purple, you would be interested in communicating more to fit the pieces of the jigsaw puzzle together to get to know who she really is. There are 3 ways to seek information from the other person-1. Passive Strategy – Observing someone without being observed2. Active Strategy – Asking a third party for more information3.Interactive Strategy – Obtaining information directly by asking questions and offering personal information about yourselfA demonstration of this can be seen in this scene from a very famous Hollywood movie ‘Hitch’ where Will Smith’s character tries to seek more information about Sara Melas at a bar where in he uses all the strategies mentioned above for interaction. Berger proposes a series of 8 axioms to explain the connection between uncertainty and eight key variables of relationship development which areVerbal communication -As the amount of verbal communication increases, the level of uncertainty decreases. As uncertainty decreases, the amount of verbal communication increases.Non verbal warmth – As nonverbal warmth increases, uncertainty levels decreases in a situation. In turn a decrease in uncertainty level will cause an increase in nonverbal warmth.Information seeking –When uncertainty is more, the tendency to seek information increases. As uncertainty decreases, information seeking behaviour decreases.Self disclosure – When uncertainty levels are high, the levels of intimacy in communication is less. As uncertainty reduces the level of intimacy increases.Reciprocity – Higher the uncertainty, higher the reciprocity. Lower the uncertain ty, lower the reciprocity.Similarity – Similarities between people decreases uncertainty, while dissimilarities increases uncertainty.Liking – Increase in uncertainty decreases liking and decrease in uncertainty increases liking.Shared networks – If there are shared networks among the two people like common friends then uncertainty is less and vice versa.Uncertainty reduction theory in movies – Meet the parentsMeeting someone for the first time can be a nerve racking experience for many. In this movie Greg is meeting his girlfriend’s parents for the first time. Jack, Pam’s father is overly protective of his daughter. He constantly mocks Greg’s choice of occupation as a nurse and makes him uncomfortable in a lot of situations with an intention to keep him away from his daughter. Greg tries to impress Jack from time to time but nothing seems to work in his favour because Jack does not show any liking towards him. Jack’s verbal ou tput, nonverbal cues and constant information seeking causes Greg to fear him.Consequently, there is never a stable interaction between Jack and Greg as there is a lot of uncertainty between them. Applications of Uncertainty Reduction theory In an article titled ‘Interactive Uncertainty Reduction Strategies and Verbal Affection in Computer-Mediated Communication’ published by Marjolijn L. Antheunis, Alexander P. Schouten, Patti M. Valkenburg and Jochen Peter, they investigated the language-based strategies that computer-mediated communication (CMC) users employ to reduce uncertainty in the absence of nonverbal cues.CMC condition had i. Higher levels of intimacy than face to face condition ii. More affection statements than face to face condition iii. There was no observed differences between text-only CMC and visual CMC condition In another article titled ‘The Acquaintanceship Process: An Examination of Uncertainty, Information Seeking, and Social Attraction durin g Initial Conversation’ published by William Douglas, the relationship between uncertainty reduction, information seeking, and liking during unstructured initial interaction was studied.Analyses showed that Significant linear and quadratic trends in the uncertainty scores. Global uncertainty-related to uncertainty about the specific person after interaction and the amount of uncertainty reduction that they achieved. Uncertainty and liking were inversely correlated both before and after interaction. Global uncertainty -predictive of amount of information seeking Specific uncertainty -unrelated to the frequency of both asking questions and disclosing. Critique point of viewIt can be argued that reducing uncertainty about the self and another in an initial encounter might not be an individual's primary concern. A more primary goal would be to maximize relational outcomes. It is not always necessary to reduce uncertainties for obtaining your incentive from the other person. Also a want for information rather than lack of information is what promotes information-seeking in initial encounters with other people. Also one of the axioms states that as the level of uncertainty reduces, liking increases.This may not be necessarily true since there can be a situation where in after communicating you come to realise that the other person possesses qualities that you are not fond of or comfortable about. In this case, there will not be an increase in liking rather there is a possibility of the opposite, i. e. a decrease in liking.Scholarly article sources: http://crx. sagepub. com/content/21/2/154. abstracthttp://crx. sagepub. com/content/early/2011/06/01/0093650211410420. abstractOther sources: http://www. wikipedia. org/http://wikis. lib. ncsu. edu/index. php/Uncertainty_Reduction_Theoryhttp://www. youtube. com/

Mohandas Karamchand Gandhi Analysis

Mohandas Karamchand Gandhi Analysis Mahatma Gandhi was a ‘nonconsequentialist’ in his beliefs because he rejected consequential philosophy which insinuates that consequences of actions can appreciably justify the means. ‘Nonconsequentialism’ views morality from the actions and not the consequences.Advertising We will write a custom essay sample on Mohandas Karamchand Gandhi Analysis specifically for you for only $16.05 $11/page Learn More According to nonconsequential theory, one’s morality lies in his/her actions and not consequences of his/her actions for nothing good can come from immoral actions. Therefore, actions are ether right or wrong independent of the consequences, as good ends cannot justify any corrupt means. Allen argues that, â€Å"Gandhi is well known for his emphasis on the integral, mutually reinforcing relationship between means and ends because one cannot use impure or immoral means to achieve worthy goals† (3). Gandhi did not believe that an action is right if it promotes greatest good for the greatest number of people; far from it, he believed in moral actions that lead to the greatest good for all and this simple outright belief passes Gandhi for a nonconsequentialist. Deontological theory supports Mahatma Gandhi view of morality for it states that morality depends on the actions or motives of the people. The deontological theory is a nonconsequential theory that does not assess morality from the point of consequences rather it assesses morality from the actions or omissions. According to this theory, actions and rules are primary in determining morality in the society for deontologists argue that, actions are morally right or wrong based on commands from higher power or divine. In this case, Gandhi believed in divine obedience as a way of attaining the highest state of morality. Libertarian theory is also nonconsequential theory that supports Gandhi’s beliefs and arguments concerning morality. The the ory posits that policies are only morally right if they protect life, property and liberty of the people. Libertarians hold that freedom is inherent right of humanity, which guarantees life and property ownership, hence equality. Like libertarian theory, egalitarian theory supports the welfare of all in the society as depicted in the lifestyle of Gandhi when he fought for the freedom of the Indian masses. Gandhi is a virtue ethicist who observed virtues from the nonconsequential perspective. He believed that actions define morality in the society as depicted by his life philosophies. Gandhi informed many people about their rights, advocated for a peaceful society, demanded for equality, taught about goodwill living and divine morals.Advertising Looking for essay on biography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gandhi argues that, â€Å"if I am accumulating wealth and power, my neighbor is in great need, and I do nothin g to help alleviate the suffering of the other, then I contribute to and am complicit in the violence of the status quo† (Allen 4). In the argument, Gandhi implies that it is immoral to amass wealth in the society without helping the unprivileged for it propagates inequality. In his argument that he does not believe in the doctrine of the greatest good for the greatest number, but greatest good for all, Gandhi depicts that he is a nonconsequentialist. This argument sets him apart from the consequential theorists who argue that any action is morally right if the end justify the means or satisfy greatest number of people. Consequential theories define morality from the consequences emanating from the actions for it does not matter whether the actions are morally right or wrong. Examining Gandhi’s life, he was a man who dedicated his life for the benefit of all humanity because he struggled to instill ethics in all aspects of society such as economic, political, social and spiritual spheres. He believed that ethics are fundamental principles that keep the society together for the benefit of all members. Allen, Douglas. â€Å"Mahatma Gandhi.† Routldge Philosophy. (203): 1-12

How to Write an Analytical Essay on Political and Economic Development in the Third World

How to Write an Analytical Essay on Political and Economic Development in the Third World Having students write analytical essays is a great way to ensure that they understand a topic. After all, the process of writing one involves a lot of research, close examination of facts, and critical thinking. Unfortunately, these essays differ from the usual pieces you write for other courses. You need to know how to effectively write one in order to secure a great grade. As overwhelmed as you may feel at the moment, writing an analytical essay, especially on a complex subject such as the political and economic development in the third world,   is not complicated if you take a structured approach to the assignment. The following lines detail a framework for crafting an excellent analytic essay that will impress your instructor and get you the grade you worked hard for. Preparation Read the assigned (or chosen) essay topic/question closely. Clarify any doubts before typing a single word as it will help you write more effectively. If your knowledge on the topic is limited, read a simple introduction online. This is necessary as the main purpose of an analytical essay is to make you think about the different aspects of your topic. For instance, for a topic related to the political and economic development in the third world, you may need to brush up on a few facts, such as the criteria used to categorize countries as underdeveloped, their history, currents issues and major trends within the scope of the topic. Pre-Writing This step involves making an outline of your essay. To pull this off, you need to determine two things: Topic You Will Write On Usually, the topic assigned will be a generalized and broad such as political and economic development in the third world. You will have to narrow down the specific aspect you wish to explore. Choose a topic that interests you, one that either you know a lot about or wish to investigate further because you like it. Just make sure it is a proper, plausible statement that can be researched. Thesis Statement The thesis statement in an analytical essay is the most crucial part. Since you are writing an analytical essay, you will be presenting an idea or a claim. This is your thesis. However, your goal is to make it original and insightful. You can explore a major cause and effect relationship, analyze a persistent problem or observe the causes of changing social/economic trends. Here are a few interesting thesis statements related to political and economic development in the third world: Rapid and unplanned urbanization in developing countries is a contributing factor to social instability. More transparency in governance will increase tax compliance in the developing world. Transnational crime is a $650 billion enterprise. A significant link exists between economic underdevelopment and transnational crime. These simply serve as examples for specific avenues you can explore. If you do choose one of these themes, you will have to write it in your own words. Creating Your First Draft Traditionally, there are three basic components of an analytical essay, and it is these you should be planning to write. The Introduction An introduction is where you present your main idea to the reader. This must be done in an efficient and intriguing manner. In this section, start with a hook that grabs attention, write your main thesis, and finally write how you intend to prove your thesis. Body This section will contain the evidence and examples you provide to back up your thesis statement. It is a good idea to limit yourself to three-five paragraphs. However, if you have more supportive evidence, you may exceed that limit with moderation. Remember: each paragraph should start with a sentence that informs the reader what the paragraph is about. Next, make your claim and finally back it up with researched evidence. The final sentence should tie in your first sentence with the supportive evidence you provide. Conclusion Briefly restate your main point in two to three sentences. You can include a quote or important statistic in order to further elucidate your conclusion. Follow this outline closely and you will be able to complete your assignment in no time. However, if your instructor has given his or her own outline and set of rules, be sure to follow them and combine the tips you read here if applicable. For further referencing purposes you may also check our 23 facts on political and economic development in the the third world, 20 topics on the subject and 1 sample essay. Best of luck on your next assignment and sincere wishes for a good grade.

Damelin Port Elizabeth Essay Example | Topics and Well Written Essays - 1750 words

Damelin Port Elizabeth - Essay Example Insurance product offering are based on life, home and vehicles needs of a demographic, the home loan includes specially tailored products for certain category segments based on ownership patterns ranging from home owners to tenants and other liability protection as needed in that industry. Wachovia's auto loans segment has introduced ConceirgeClaim 2 service that guarantees auto repairs with 24 x 7 customer support. Health insurance include the standard long term health insurance for all micro segments, and introduces a more specialized Wachovia Health Advantage and Health Saving account 3 that work as retirement saving account and are tax advantaged for those looking for deeper involvement in their health insurance plan. Wachovia sets high standards for customer satisfaction as it designs fiscal category products designed on segments based upon demographic, psychological and behavioural profiles and its multiple needs. Wachovia's investment brokerage accounts provide for self-direc ted accounts and for those who need a constant financial advisor through their investments. The retirement planning products based on 20 - 70+ year demographics have specific programmes relevant to a certain age groups with updating schemes as certain class of consumers evolves through the age groups. Wachovia's planning guides 4 help establish future product offerings to current and potential customers by providing educational resources prompting smart fiscal decision making. The customers make informed purchases based on Wachovia's planning guide and this fosters trust and higher customer satisfaction since Wachovia's products are designed based on those needs. A cyclical loop of recurring business with target markets is established. Wachovia provides wealth management services and acting as an executor for the clients that have achieved a certain financial success and need more customized plans and deeper involvement from Wachovia. Services include financial and estate planning, investment and asset management as well as insurance and trust and philanthropic services. These functions are specialized and customized, hence, those that avail of these services get one of its kind deal based on their needs. The effective utilization of the "Next Logical Product" approach for achieving customer satisfaction and establishing relationship by Wachovia is reflected in its financial products. B) Wachovia segments its household market based on demographics, psychographics and behavioural classification. For personal finance, Wachovia offers a band of products based on psychographic needs ranging from those in campus to retirees in banking, insurance, investments, lending and retirement needs. In insurance Wachovia provides for life with standard across demographics and specialized tax saving health plans, home and auto needs segregate products based on ownership patterns (owners, tenants etc), financial rate preferences (fixed rate, 100% financing) and special needs based on the lifestyle of a target market. In banking, besides providing a free checking account, Wachovia also provides a free student checking account, Access Fifty Checking and Crown Classic Banking for those

Supply chain management of dunkin donuts (academic journal sources Essay - 1

Supply chain management of dunkin donuts (academic journal sources must be used) - Essay Example By 1960, Rosenberg founded The International Franchise Association, which today has more than 800 fanchisors and over 30,000 franchisee members, accounting for almost 50% of retail business in the United States (DD-Our Founder, 2008). Today, Dunkin Donuts claims to be the largest coffee and baked goods chain in the world, selling 1.5 billion cups of coffee per year, with many varieties of donuts and a wide range of baked products such as muffins, bagels, croissants, pizza, flat bread sandwiches, cookies, apple pie and donut-hole treats called Munchkins, as well as hash browns, salads and soups. Aside from freshly brewed coffee, which today, Dunkin Donuts serves in nine flavors, shops also offer iced coffee, coffee lattes in various flavors, iced tea, ice blend fruit juices called Coolatta, hot chocolate and packaged coffee. Today there are close to 8,000 Dunkin’ Donuts distribution points in 30 countries, with 5,800 in North America. The rest are in key international markets including Asia-Pacific and Latin America (DB-Featured Products, 2008; DB-Dunkin’ Donuts, 2007). This study presents the working structure of the supply chain management system that has made Dunkin’ Donuts one of the most successful brands in the world. The scope of the study is limited to the product supply chain of Dunkin’ Donuts food and beverage items. It does not include other products used for promotional purposes but are also sold to customers, which are mainly non-food items. A supply chain is an interrelated collection of processes and associated resources that starts with the acquisition of raw materials that will be used to manufacture a product, and ends with the acquisition, purchase or delivery to an end-customer of that product. The chain typically includes suppliers, manufacturers, logistics service providers, warehouses, distributors, wholesalers, retailers and all other entities that lead up to delivery